Research on the Demand for Talent in Cross-border E-commerce Independent Websites Based on Text Analysis and OBE Educational Philosophy

Abstract

To address the mismatch between the supply and demand for talent in the management and operation of cross-border e-commerce independent websites in higher education institutions, which lags behind the needs of enterprises. Based on the Outcome-Based Education (OBE) philosophy, this study uses outcome-oriented approaches to identify the key requirements for talent in enterprise positions. By collecting job postings related to cross-border e-commerce independent websites from major recruitment websites, the study conducts text analysis to extract job requirements and core competency indicators for these positions. The study found that most companies do not have high requirements for work experience, and there are no specific restrictions on English certificates. Instead, they place greater emphasis on practical operational capabilities. Core job competencies primarily focus on website traffic conversion, data strategy, overseas promotion, platform operations, and product and customer management. The research findings provide valuable insights for universities to optimize talent cultivation in cross-border e-commerce independent platforms and offer direction for effectively aligning corporate talent needs with university talent cultivation efforts.